The Finnish singer Sarah Aalto took part in the The X Factor UK competition in the fall of 2016. During the program both Saara and the camera crew of the X Factor UK visited Finland and Saara performed on the stairs of the Helsinki Cathedral in the heart of the capital city. MagnumLive was in charge of the event production in its entirety.
Lakeus Sound Oy, a subsidiary of the Magnum Group specializing in light and sound technology, was in charge of the event's technical solution. The successful implementation of the public event demanded extreme agility of thought and motion, due to the time limit in putting the various elements together smoothly.
"I heard and have seen that the event was huge! Thank you so much for making this event so popular and amazing for Saara. My team also said that you were so helpful and efficient in organizing everything and they all say a Massive thank you as well.”
David Gordon, Researcher, The X Factor, FremantleMedia Ltd.